Nathan Jefferson

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Recruit like a Marketer: Why you need personas – and how you get there

We all agree that the first step to attracting the right type of talent is knowing your target group. Marketers have been dealing with this challenge for ages – which is why recruiters can benefit a lot from their expertise. And why we have invited Adele Revella, author of the best-selling book Buyer Personas and founder of the Buying Persona …

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