RecruitingCONNECT Masterclass

Session #4: Content Marketing

Joe Pulizzi, Author

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract a clearly defined audience. Joe Pulizzi is widely regarded as one of the world’s largest influencers in content marketing. In this session you will learn

  • how to leverage corporate content of any kind for recruitment
  • why content creation should be based on 6-step strategy and what this strategy looks like
  • how to identify your company’s sweet spot
  • how to build up your content brand
Session #4: Content Marketing