Would you rather attract talent with SEO-optimized content, or write to them directly on LinkedIn? Should you focus on the pull effect of brand ambassadors in social media, or invest the money in job ads instead?
It’s a clash of two much discussed recruiting approaches: Outbound and Inbound. Both have their advantages. But what’s most important is a proactive mindset.
Recruit like a marketer. Anticipate. Think ahead and build relationships over time. Your efforts will eventually pay off in the form of concrete new hires!