Recruit like a marketer

Talent Acquisition of the Future: How marketing- and sales-based approaches are revolutionizing Recruiting

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More Relationship Management in Recruiting

Are you fishing in the dark when it comes to recruitment? Job portals and career websites have limited impact with skilled labor in such short supply, especially if few recognize your employer brand or it suffers from a negative image. Besides, because most talented individuals are not actively looking for a job they rarely come into contact with job advertisements. Yet despite the limitations of traditional recruiting methods many HR Managers still stick to them. They lack the necessary strategies, processes and technologies to attract potential candidates beyond active sourcing.

In marketing and sales, by contrast, innovative tools and methods proved their worth long ago. No longer left to their own devices, potential customers are courted strategically and in a structured manner with help of Customer Relationship Management concepts. So why not take the same approach to finding talent? Setting up talent pools, maintaining them in a structured manner and communicating with potential employees – before ultimately hiring them. In short, treat (potential) candidates like (potential) clients, borrowing from marketing and sales with a similarly systematic approach: Candidate Relationship Management.

Candidate Relationship Management Advantages at a Glance:

Strategic, future-oriented recruitment

Accelerated recruiting processes through existing talent pool and automation

Better candidate experience due to personalized content

Strengthening of the employer brand through far-reaching channels

Structured approach leads to higher applicant quality

Lower recruitment costs thanks to greater efficiency

Learn more about how marketing and sales best practices are changing talent acquisition.


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Take a look at our infographic:
4 marketing methods to improve your recruiting.


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Marc Hexspoor

Vice-President Human Resources at Franke Group, Aarburg, Switzerland

“In recruiting, you have to be able to react quickly. Digitized Candidate Relationship Management helps us to generate contacts to promising talented individuals, to organize them into talent pools and to fill vacant positions immediately with suitable candidates. This is a real competitive advantage.”