More Relationship Management in Recruiting

Are you fishing in the dark when it comes to recruitment? Job portals and career websites have limited impact with skilled labor in such short supply, especially if few recognize your employer brand or it suffers from a negative image. Besides, because most talented individuals are not actively looking for a job they rarely come into contact with job advertisements. Yet despite the limitations of traditional recruiting methods many HR Managers still stick to them. They lack the necessary strategies, processes and technologies to attract potential candidates beyond active sourcing.

In marketing and sales, by contrast, innovative tools and methods proved their worth long ago. No longer left to their own devices, potential customers are courted strategically and in a structured manner with help of Customer Relationship Management concepts. So why not take the same approach to finding talent? Setting up talent pools, maintaining them in a structured manner and communicating with potential employees – before ultimately hiring them. In short, treat (potential) candidates like (potential) clients, borrowing from marketing and sales with a similarly systematic approach: Candidate Relationship Management.