RecruitingCONNECT Masterclass - Recruit like a Marketer!

The series that helps recruiters to engage, nurture and recruit the best talent

Welcome to the RecruitingCONNECT Masterclass, the series that gives recruiters access to the brightest marketing minds. We’ve brought together some of the brightest marketing minds to shine a light on the techniques that will change the way that you engage with talent forever. This is your chance to gain insight from some of the best marketers on the planet. These insights will improve the way that you engage, nurture and hire talent.



Session #1: Creating Candidate Personas

Adele Revella, CEO & Founder, Buyer Persona Institute

Adele Revella is a best-selling author and founder of the Buying Persona Institute. Adele is going to share some incredible insights about why you need personas and the journey to persona creation.

Session #2: Chatbots & Conversational Marketing

Mark Kilens, VP of Content and Community, Drift

Mark is the inspirational VP of Content and Community at Drift. Prior to joining Drift, Mark was responsible for the creation and go-to-market strategy for the incredibly popular HubSpot Academy.

Mark Kilens
Ben Buffone

Session #3: Creating Recruitment Influencers

Tom Peters, Head of Influencer Marketing, Social Chain

Since May 2018 Tom has been working to keep brands at the forefront of what’s possible as Head of Influencer Marketing at Social Chain; one of the worlds fastest growing marketing agencies.

Session #4: Content Marketing

Joe Pulizzi, Author

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract a clearly defined audience. Joe Pulizzi is widely regarded as one of the worlds largest influencers in content marketing.

Joe Pulizzi

Session #5: Building Employee Advocacy

Ben Buffone, Chief Creative Officer, Wiser

Creating internal communities. Ben and Wiser are teaching companies how to create internal brand advocates to drive more relevant and targeted applications through to your recruitment team. Turning colleagues into recruitment influencers.

Session #6: Recruit like a marketer – what can HR learn from marketing?

Yvonne Riedel, Special Advisor to Talentry

The much-loved recruiting funnel has accompanied us for quite a long time. But we must part with this linear concept to meet the requirements of modern recruiting. In this session you will learn how to develop your recruiting funnel into a recruiting wheel and get interesting insights what the HR department can learn form their marketing colleagues.


Target group:

The sessions are aimed exclusively at recruiting, active sourcing, employer branding and personnel marketing experts as well as HR generalists, HR business partners and IT colleagues who support HR teams in digitization, primarily from medium-sized and large companies.

Please also read our blog post if you want to find out why the Recruiting Funnel needs to evolve into a Recruiting Wheel.