Low unemployment rates, a huge shortage of qualified specialists, new skills for the challenges of digitization and changes in work-life balance requirements – recruitment is a topic full of challenges these days.

In fact, economic success depends on whether top talents can be convinced of the benefits a company offers as an employer.

In the “war for talent”, many organizations are reacting with big and expensive employer branding campaigns. However, considerable potential frequently remains unused within these: the company’s employees.

After all, they are the most authentic ambassadors for the employer brand – and can also fuel your recruitment strategy.