Mark is the inspirational VP of Content and Community at Drift. Prior to joining Drift, Mark was responsible for the creation and go-to-market strategy for the incredibly popular HubSpot Academy. In this session you will learn
- how to engage with talent that come to your website
- why you need to target those talent leads
- how conversational marketing can accelerate the candidate experience and shorten time to hire
- how to build a conversational marketing strategy
