Adele Revella, CEO & Founder, Buyer Persona Institute
Adele Revella is a best-selling author and founder of the Buying Persona Institute. Adele is going to share some incredible insights. In this session you will learn
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Why it is all about understanding your audience and influencing decisions
Why a wrong decision can be costly for candidates as well as for the hiring company
How the persona concept can help to create the perfect fit
How to work withcandidate personas
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