Session #4: Content Marketing
- Joe Pulizzi, Author
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract a clearly defined audience. Joe Pulizzi is widely regarded as one of the world’s largest influencers in content marketing.
In this session you will learn
How to leverage corporate content of any kind for recruitment
Why content creation should be based on 6-step strategy and what this strategy looks like
How to identify your company’s sweet spot
How to build up your content brand