Session #2: Chatbots & Conversational Marketing
- Mark Kilens, VP of Content and Community, Drift
Mark is the inspirational VP of Content and Community at Drift. Prior to joining Drift, Mark was responsible for the creation and go-to-market strategy for the incredibly popular HubSpot Academy.
In this session you will learn
How to engage with talent that come to your website
Why you need to target those talent leads
How conversational marketing can accelerate the candidate experience and shorten time to hire
How to build a conversational marketing strategy