You can never have enough brand ambassadors. Employee advocates not only amplify social media reach, but also ensure greater trust and authenticity - especially in recruitment. With employee advocacy software, you give your employees simple tools that turn them into brand ambassadors.
People trust people - not brands.
Make your employees authentic ambassadors for your employer brand. You then benefit from employee credibility and valuable, inexpensive traffic.
Recharge your employer brand.
Talentry makes it easy for your employees to share employer branding content in their social networks. Central to this is the Engagement Engine that ensures a high level of activity: an employee app with newsletters, push notifications, gamification features and much more.
Increase traffic to your career pages.
Employees are micro-influencers. With targeted storytelling, you can attract appropriate traffic to your career site - for both authentic branding and efficient recruitment. The benefit: you significantly reduce the cost of buying traffic.
Make employer branding measurable.
See which stories are particularly well received, which employees are particularly active and which activities lead to actual job applications. Useful metrics not only show the success of your employer branding activities. They also increase potential for optimisation.
ATS Integration: Combine employee advocacy with recruiting.
Talentry Employee Advocacy can be seamlessly connected to your applicant tracking system. A smart matching algorithm links stories to relevant jobs, creating a direct benefit for you in recruitment. This way, you also reach passive candidates who are not currently looking for a job, but are interested in your company.
#Smart Job Matching #Sharing #ATS Integration
Employee engagement for more social media reach.
The Talentry Engagement Engine keeps your employee advocacy programme interesting. The mobile app also allows you to reach colleagues who are not at their computers every day. Simple communication tools, such as automated newsletters, dedicated email campaigns, internal stories or push notifications in the app, make content marketing activities fully professional.
#Employee App #Engagement Engine #Internal communication
Create content in no time - for internal communication as well.
Do your already have a blog or social media presence? Using the link to published articles, you can make your own content quickly and easily available via Talentry. But even without a template, creating stories is still very straightforward. Incidentally, with a simple click, you can make stories available to employees only. This gives you an additional channel for internal communication.
#Stories #Internal Communication
Create additional incentives with gamification and a reward shop.
Gamification uses micro-rewards to increase motivation. You decide how many points your employees receive, for example, for sharing stories or the resulting number of clicks. Fraud prevention and point limits protect your gamification programme from abuse and help you to keep within budgets. Your employees can then redeem points in a reward shop that is individually configurable. Incidentally: it needn't always be a cash reward...
#Gamification #Reward Shop
Talentry makes your employer branding activities transparent and measurable.
Traffic figures, shares, likes, clicks - even applications can be tracked back to your content marketing: Talentry makes employee advocacy transparent and its success measurable. You see which topics are best received and can optimise your content management strategy accordingly. Incidentally, your employees also see the fruits of their labour in the Talentry mobile app and can be further incentivised by gamification features.
#Analytics #Employee App #Gamification
Looking for more? Focus on employee referrals.
Employees have an instinct for suitable candidates. Turn your brand advocates into recruiters as well - and reduce your time-to-hire. Because an authentic employer brand and the network power of your employees are an unbeatable combination for greater success in recruitment.
#Talentry Employee Referrals
"Talentry’s Advocacy & Employer Branding expands our content-driven approach. The distribution effectiveness of our own employees allows us to carry content in personal networks that are actually closed to us as an employer."
Personnel Marketing Manager, VBZ
Would you like to learn more about the benefits of employee advocacy?
What is employee advocacy?
Using influencers for word-of-mouth marketing is already standard practice among marketers. Because testimonials from real people who are satisfied with a company, product or service, are not only powerful, they also create trust. Employee referral schemes already use this phenomenon for recruiting.
Employee advocacy starts beforehand and aims to raise the company's profile and reputation as an attractive employer. With an employee advocacy solution, you turn employees into brand ambassadors for your employer brand and provide a basis for social selling . People trust people - not brands or companies. This applies even more to life-defining situations such as choosing an employer. And people have greater trust in members of their own networks and peer groups. With an employee advocacy program, you benefit from this level of trust.
Employees share content in their social networks that you make available centrally. You control what you create, curate and share, and can to set priorities regarding company content. You also have access to social channels that would otherwise remain closed to you as an employer.
What are the benefits of turning employees into influencers?
Employees give your brand messages more authenticity and amplify social media reach at the same time. Potential applicants get first-hand insights into corporate culture - and, with little effort, you boost your employer branding and create greater brand awareness among new traget groups. You also increase employee identification with your brand messages. Because employees become storytellers - and, in the best case, also protagonists in the stories that they share. The key benefits:
- more authenticity
- more social media reach
- more employee engagement
How does employee advocacy software affect my traffic costs?
Organic traffic on social media platforms is free. The visitors you generate via your employee advocacy tools are therefore twice as valuable: they already hold positive views and trust the sender of the message. And you save costs in buying traffic. This means that investment in employee advocacy software pays for itself very quickly.
What content is suitable for employee advocacy platforms?
Content marketing also thrives on diversity in advocacy programmes: from job profiles, team portraits or classic employer branding content (training programmes, information for young professionals, application processes etc.) to company news, events and success stories (awards, business results, start-up funding, opening a new office, etc.). In principle, all of these make suitable advocacy stories. There is even greater authenticity where employees themselves are protagonists, for example, by talking about their own career paths or daily work.
How can I use employee advocacy in recruitment?
One option is to target job profiles and stories from departments with particularly high staffing needs. With Talentry Smart Matching, you can also link each story to relevant job ads. People can then apply directly if there is a suitable job opening for them.
Talentry resources for employee advocacy
Are you looking for practical tips, HR trends, webinars and studies about employer branding, employee advocacy platforms, storytelling, etc.? We have something for you:
Zurich Public Transport Operator ZVB: More traffic thanks to dedicated ambassadors and Talentry
VBZ is fully committed to storytelling. The stories themselves come largely from the company's own employees. Talentry supports content-driven HR marketing with a customised advocacy solution. We talked to Florian Schrodt about his strategy for the VBZ career website.
Read the interview now!
Employee Communication: Link employee advocacy and internal communication
The internet usually acts as a general collection point for all types of corporate content. Important messages inevitably get lost. So what could be more appropriate than using employee advocacy apps such as the one from Talentry for internal communication as well?
Read the blog post now!
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