You can never have enough brand ambassadors. Employee advocates not only amplify social media reach, but also ensure greater trust and authenticity - especially in recruitment. With employee advocacy software, you give your employees simple tools that turn them into brand ambassadors.
What is employee advocacy?
Using influencers for word-of-mouth marketing is already standard practice among marketers. Because testimonials from real people who are satisfied with a company, product or service, are not only powerful, they also create trust. Employee referral schemes already use this phenomenon for recruiting.
Employee advocacy starts beforehand and aims to raise the company's profile and reputation as an attractive employer. With an employee advocacy solution, you turn employees into brand ambassadors for your employer brand and provide a basis for social selling . People trust people - not brands or companies. This applies even more to life-defining situations such as choosing an employer. And people have greater trust in members of their own networks and peer groups. With an employee advocacy program, you benefit from this level of trust.
Employees share content in their social networks that you make available centrally. You control what you create, curate and share, and can to set priorities regarding company content. You also have access to social channels that would otherwise remain closed to you as an employer.
What are the benefits of turning employees into influencers?
Employees give your brand messages more authenticity and amplify social media reach at the same time. Potential applicants get first-hand insights into corporate culture - and, with little effort, you boost your employer branding and create greater brand awareness among new traget groups. You also increase employee identification with your brand messages. Because employees become storytellers - and, in the best case, also protagonists in the stories that they share. The key benefits:
- more authenticity
- more social media reach
- more employee engagement
How does employee advocacy software affect my traffic costs?
Organic traffic on social media platforms is free. The visitors you generate via your employee advocacy tools are therefore twice as valuable: they already hold positive views and trust the sender of the message. And you save costs in buying traffic. This means that investment in employee advocacy software pays for itself very quickly.
What content is suitable for employee advocacy platforms?
Content marketing also thrives on diversity in advocacy programmes: from job profiles, team portraits or classic employer branding content (training programmes, information for young professionals, application processes etc.) to company news, events and success stories (awards, business results, start-up funding, opening a new office, etc.). In principle, all of these make suitable advocacy stories. There is even greater authenticity where employees themselves are protagonists, for example, by talking about their own career paths or daily work.
How can I use employee advocacy in recruitment?
One option is to target job profiles and stories from departments with particularly high staffing needs. With Talentry Smart Matching, you can also link each story to relevant job ads. People can then apply directly if there is a suitable job opening for them.
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