"Post and pray" has long since ceased to be a sensible recruitment strategy. Proactive recruitment is needed in the race for the best talent. Inspired by classic sales and marketing strategies, this is where candidate relationship management comes into play.
Increase efficiency in recruitment
Take advantage of centrally stored candidate profiles and data, integrated with your applicant tracking system. Cover the complete recruitment workflow and make your recruitment activities not only more efficient, but also measurable.
Benefit from automation
Stay top of mind - with little effort. A careful mix of automated campaigns, target-group specific mailings and individual approaches make relationship management efficient, without being impersonal.
Leveraging the potential of your candidate information
Turn talent profiles into real candidate relations. Segmentation of your data forms the basis for target-group specific communication. Dashboards and reporting functions provide measurability and highlight optimisation potential.
Keep in contact - with simple campaign tools
The talent campaign function helps you create target-group specific mailings quickly and easily - even without design skills and knowledge of HTML. This way, you keep in contact, generate registrations for talent pools, communities or events, strengthen your employer brand, and remain on people's radar.
#Talent Campaigns #Talent pools #Search & Filter
Manage talent leads centrally in team-compatible talent pools
Create talent pools and manage access rights - for internal teams and, if required, for hiring managers too. Allow candidates themselves to register for talent pools using configurable forms. Tags, filters and search functions make target-group specific communication with your candidates easier. Thanks to saved contact histories, a perfect candidate experience is also guaranteed when sourcing in teams.
#Talent pools #Forms #Collaboration
Streamline workflows with automation and collaboration tools
Repetitive tasks can be simplified using intelligent automation. A direct link to your Outlook mailbox gives you convenient communication options directly from the talent profile. And notes, reminders and collaboration tools enable efficient time management and teamwork.
#Workflow Automation #Collaboration #EMail Sync
Take advantage of ATS integration for comprehensive reporting & the perfect candidate journey
Central data storage and a seamless connection to your applicant tracking system(ATS) make the entire recruitment process trackable, make reporting easier and allow you to optimise your talent sourcing strategy. At the same time, synchronisation with your ATS guarantees an uninterrupted candidate and recruiter journey - from approach to application.
#ATS Integration #Analytics
Manage GDPR processes without extra effort
Obtain data protection approval during the registration process. The consent status of any candidate is visible to you and all other recruiters at any time. Set the date for renewing consent and automate this process for both individual candidates and groups.
"Essential functionality such as performance metrics, flexible talent pools and communication options were important to us. But we really liked the fact that, with Talentry, things can be individually customised in line with our processes. The system is flexible and agile, and you can continually make adjustments. This makes things simpler and more efficient."
What has candidate relationship management software to do with sales and marketing?
Your colleagues in sales and marketing have used software tools that work on the same principle for some time. Keywords: customer relationship management or CRM. This involves building long-term relationships to turn contacts into customers. When we apply this to recruitment marketing, it becomes candidate relationship management or (likewise) CRM.
How does candidate relationship management software change the talent acquisition process?
Through this type of recruitment strategy, candidate engagement becomes increasingly important. It's about keeping in touch so as to be able to make suitable candidates the right offer at the right time. CRM is especially worthwhile for job profiles that are difficult to fill, are company critical or have to be frequently filled. This way you build talent pipelines. Your recruiters can even use time in times of urgent need to proactively approach qualified candidates who have an interest in your company. You decide whether to collect as many candidate profiles as possible (in order to have greater choice when needed), or whether to build so-called top-talent pools. The good thing about recruitment CRM software: it's flexible and can be tailored to your strategy.
In principle, every touchpoint with potential candidates provides an "input" for candidate relationship management:
How do I acquire candidates for CRM and keep in touch with them?
- Your Career Site: Include a registration form for your talent pool or career newsletter.
- Talent Sourcing: Import details of candidates that you approach via LinkedIn or XING directly into your CRM system - with Talentry Candidate Relationship Management this is really simple using the browser extension.
- Recruitment Events: Collect registrations directly in your CRM system using freely configurable forms. Or use these forms for registration via iPad or PC at events.
Social Media: Promote your talent pools on Instagram, Facebook or other social media platforms.
- Second-choice Candidates: Save these valuable contacts from previous application rounds and keep in touch.
Alumni: It is also worth keeping in contact with former employees.
- On-campus Recruitment: Students may often approach you even before they are interested in a permanent position. One more reason to keep them engaged.
- Employee Referrals: Your digital employee referral scheme can also be connected to the CRM system. If you receive general referrals (i.e. speculative ones that are not related to a specific job), this is a very good opportunity to show visibility with these potential candidates.
Through target-group specific email marketing campaigns, automated newsletters or individual approaches, you keep your employer brand on people's radar and your candidate information up to date.
How does candidate relationship management software work with my applicant tracking system?
Your ATS is connected seamlessly to Talentry CRM. This enables you not only to import job postings that you wish to use in your HR marketing campaigns. When one of your CRM candidates applies for a job, this information is transferred directly to the ATS. This way, you can manage the incoming application centrally in your applicant tracking system as usual. On the other hand, updates regarding the status of the application process appear automatically in the CRM system.
Talentry Resources for Talent Relationship Management
Are you looking for practical tips, HR trends, webinars and studies about recruitment events, communities, talent relationship management, recruitment software and more? We have something for you:
Personio links its applicant tracking system with Talentry CRM
Personio is growing extremely fast. This means employing a lot of top talent ad hoc. To make strategic planning possible for short-term appointments, the start-up relies on candidate relationship management.
Why second-choice candidates are not second best
At the end of the hiring process there can only be one person – at least for the current vacancy. But because of future job openings and staffing needs, second-choice candidates are valuable contacts worth nurturing.
E-BOOK: Getting started Candidate Relationship Management
What if you didn't have to start searching again from scratch each time? We show you how to develop a proactive and lasting recruitment strategy with candidate relationship management (CRM).
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