--- title: Why TA needs a new game plan… description: Former employees, trainees, apprentices, and freelancers are influential ambassadors and might even become boomerang hires. Here's how to stay in touch. image: https://www.talentry.com/hubfs/2020_Blog_shutterstock_145471609.png --- [![Talentry-1](https://www.talentry.com/hubfs/BEE-Inbound/Logos/Talentry-1.svg) ![Talentry_icon_black](https://www.talentry.com/hubfs/BEE-Inbound/Logos/Talentry_icon_black.svg)](https://www.talentry.com/de/?hsLang=en) - [Solutions](https://www.talentry.com/talent-relationship-management-software) - Attract Talents - [Talent Sourcing](https://www.talentry.com/solutions/talent-sourcing-software) - [Employees Referrals](https://www.talentry.com/solutions/employee-referral-software) - [Employee Advocacy](https://www.talentry.com/solutions/employee-advocacy-software) - Engage Candidates - [Candidate Relationship Management](https://www.talentry.com/solutions/recruitment-crm) - [Alumni Program](https://www.talentry.com/solutions/alumni-management-software) - [Recruiting Events & Communities](https://www.talentry.com/solutions/recruitment-events-and-talent-communities-software) - Retain Employees - 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Attract Talent - [Talent Sourcing](https://www.talentry.com/solutions/talent-sourcing-software) - [Employee Referrals](https://www.talentry.com/solutions/employee-referral-software) - [Employee Advocacy](https://www.talentry.com/solutions/employee-advocacy-software) - Engage Candidates - [Candidate Relationship Management](https://www.talentry.com/solutions/recruitment-crm) - [Alumni Management](https://www.talentry.com/solutions/alumni-management-software) - [Recruitment Events & Communities](https://www.talentry.com/solutions/recruitment-events-and-talent-communities-software) - Retain Employees - [Internal Mobility](https://www.talentry.com/solutions/internal-mobility-software) #### **Why Talentry** All the benefits of Talentry Talent Relationship Plaftform - Why Talentry - [The Talent Relationship Platform](https://www.talentry.com/talent-relationship-platform) - The Recruiting Wheel - Integrations - [GDPR](https://www.talentry.com/gdpr) - Careers #### **Resources** A collection of materials, tips and best practices about Talent Relationship management. - [Topics](https://www.talentry.com/resources) - [![TRM](https://www.talentry.com/hubfs/BEE-Inbound/Icons/TRM.svg)   Talent Relationship Management](https://www.talentry.com/resources/talent-relationship-management) - [![Sourcing](https://www.talentry.com/hubfs/BEE-Inbound/Icons/sourcing.svg)   Talent Sourcing](https://www.talentry.com/resources/talent-sourcing) - [![Recruitment](https://www.talentry.com/hubfs/BEE-Inbound/Icons/RC-MKT.svg)   Recruitment Marketing](https://www.talentry.com/resources/recruitment-marketing) - [![Employee Referrals](https://www.talentry.com/hubfs/BEE-Inbound/Icons/Referrals.svg)   Employee Referrals](https://www.talentry.com/resources/employee-referrals) - Library - [![Video](https://www.talentry.com/hubfs/BEE-Inbound/Icons/Videos.svg)   Video Gallery](https://www.talentry.com/resources/videos) - [![Webinar](https://www.talentry.com/hubfs/BEE-Inbound/Icons/Webinars%26events.svg)   Webinar & Events](https://www.talentry.com/resources/webinars-and-events) - [![Stories](https://www.talentry.com/hubfs/BEE-Inbound/Icons/SuccessStories.svg)   Success Stories](https://www.talentry.com/resources/success-stories) #### **Why Talentry** All the benefits of Talentry Talent Relationship Plaftform - Why Talentry - [The Talent Relationship Platform](https://www.talentry.com/talent-relationship-platform) - The Recruiting Wheel - Integrations - [GDPR](https://www.talentry.com/gdpr) - Careers EN - [DE](https://www.talentry.com/de/ressourcen/blog/rwas-hr-von-fussballtrainern-lernen-kann/) English # Why TA needs a new game plan… ![](https://www.talentry.com/hs-fs/hubfs/2020_Blog_shutterstock_145471609.png?width=600&height=300&name=2020_Blog_shutterstock_145471609.png) ![Yvonne Riedel](https://www.talentry.com/hubfs/Yvonne2_blue.jpg) [Yvonne Riedel](https://www.talentry.com/resources/blog/author/yvonne-riedel) March 27, 2021 ...and recruitment has to become a team sport. No doubt many of you are now asking: what does an HR professional know about football and game plans? I was 10 years old when football fever gripped me; and, some years later, I’ve now made it into the Bavarian Women’s League with my local club in south-east Germany. During this time, I’ve also followed the success story of Borussia Dortmund with great passion: in 2010/11 and 2011/12 Dortmund, under head coach Jürgen Klopp, rose spectacularly to become German champions twice in a row. # Contents [Tips for 2020](https://www.talentry.com/resources/blog/what-hr-can-learn-from-a-football-trainer/#intro) [1. Recruit like a football manager - What TA can learn from sport](https://www.talentry.com/resources/blog/what-hr-can-learn-from-a-football-trainer/#a1) [2. Wasted potential - and time for a new game plan](https://www.talentry.com/resources/blog/what-hr-can-learn-from-a-football-trainer/#a2) [3. Want more tips? Download our free e-book!](https://www.talentry.com/resources/blog/what-hr-can-learn-from-a-football-trainer/#a3) ### Recruit like a football manager - What TA can learn from sport As a passionate sports person, I’ve noticed a couple of smart personnel moves made by Jürgen Klopp and other successful team managers: whilst we in Talent Acquisition always focus on just filling vacant positions, Jürgen Klopp has always built a team of 11 players plus a strong reserve bench. While many companies are still waiting for suitable applications to arrive, in football the best talent is proactively scouted for at a very early stage. Junior talent plays just as big a role as the fans in football. Especially in times of “ghost matches” in empty stadiums, we are once again aware of how important the 12th man or woman is for the team. But in TA, we often miss the chance to win over internal staff and interested candidates as “fans” and secure their early loyalty. ### Wasted potential - and time for a new game plan I am convinced that, in our recruitment processes, we are still losing too much potential along the way and that the role of the recruiter needs to evolve into that of coach, designer, and enabler. The scope of our recruitment strategy is also changing in two respects: we need to start earlier – and no longer stop after an appointment has been made. At the moment, many companies are stopping their recruitment activities and will have to ramp them up again quickly at a future date. Particularly in uncertain times such as these, both a proactive recruitment strategy and the early creation of talent pipelines are essential, so that in periods of rapid growth, we are then able to fill vacancies quickly, without expensive headhunters. ### Want more tips? You will find the way to a new game plan in recruitment, with lots of “Klopp moments”, in this e-book. And perhaps in the future, in keeping with the Liverpool ‘Reds’ traditional anthem “You’ll never walk alone”, in recruitment it will be a case of “**You’ll never recruit alone”** as well. Enjoy reading it! I look forward to your feedback!   > [![Talentry free e-book proactive recruitment strategies](https://no-cache.hubspot.com/cta/default/4636513/6c5d021e-5446-4284-961f-4209705b910c.png)](https://cta-redirect.hubspot.com/cta/redirect/4636513/6c5d021e-5446-4284-961f-4209705b910c)   ![Talentry Free Ebook Getting Started wtih CRM](https://www.talentry.com/hubfs/Talentry%20Free%20Ebook%20Getting%20Started%20wtih%20CRM.png) #### [**Ebook: Getting started with CRM**](https://www.talentry.com/resources/e-book-download/getting-started-with-crm?hsLang=en) What if you didn't have to start searching again from scratch each time? We show you how to develop a ... [Get your free ebook now!](https://www.talentry.com/resources/e-book-download/getting-started-with-crm?hsLang=en) **Latest Blogs** #### [Real decision-making aid or disastrous cliché – How useful is the cover letter?](https://www.talentry.com/resources/blog/real-decision-making-aid-or-disastrous-cliche-how-useful-is-the-cover-letter?hsLang=en) #### [The answer comes later: Why pre-recorded video interviews make recruitment more successful](https://www.talentry.com/resources/blog/why-pre-recorded-video-interviews-make-recruitment-more-successful?hsLang=en) #### [Talentry Explainer: What is Talent Relationship Management?](https://www.talentry.com/resources/blog/what-is-talent-relationship-management?hsLang=en) ## More Stories we think you will like ![Talentry Blog 3 Success Factors for Employee Referral Programmes](https://www.talentry.com/hubfs/2021_Blog_Mitarbeiterempfehlungen_shutterstock_1419806084-1.png) #### [Employee referrals: Three success factors that boost your recruitment](https://www.talentry.com/resources/blog/three-success-factors-for-employee-referrals?hsLang=en) Compatibility with all relevant social media platforms, comprehensive analytics, and a reward system that is ... [Read the blog article now!](https://www.talentry.com/resources/blog/three-success-factors-for-employee-referrals?hsLang=en) ![Talentry Blog target group specific talent sourcing ](https://www.talentry.com/hubfs/2021_Blog_Active_Sourcing_nach_Zielgruppen_shutterstock_1097199620-1.png) #### [You need to know the candidate in order to convince them](https://www.talentry.com/resources/blog/target-group-specific-talent-sourcing?hsLang=en) People in highly sought-after groups are inundated with interchangeable job offers. Their reaction to such ... 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