--- title: "Recruit like a Marketer: Why you need personas – and how you get there" description: "The first step to attracting the right talent: know your target group. How candidate personas help to improve talent acquisition and how to create them." image: https://www.talentry.com/hubfs/2020_Blog_Label_MasterClass_shutterstock_370416890.png --- [![Talentry-1](https://www.talentry.com/hubfs/BEE-Inbound/Logos/Talentry-1.svg) ![Talentry_icon_black](https://www.talentry.com/hubfs/BEE-Inbound/Logos/Talentry_icon_black.svg)](https://www.talentry.com/de/?hsLang=en) - [Solutions](https://www.talentry.com/talent-relationship-management-software) - Attract Talents - [Talent Sourcing](https://www.talentry.com/solutions/talent-sourcing-software) - [Employees Referrals](https://www.talentry.com/solutions/employee-referral-software) - [Employee Advocacy](https://www.talentry.com/solutions/employee-advocacy-software) - Engage Candidates - [Candidate Relationship Management](https://www.talentry.com/solutions/recruitment-crm) - [Alumni Program](https://www.talentry.com/solutions/alumni-management-software) - [Recruiting Events & Communities](https://www.talentry.com/solutions/recruitment-events-and-talent-communities-software) - 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Why Talentry - [The Talent Relationship Platform](https://www.talentry.com/talent-relationship-platform) - The Recruiting Wheel - Integrations - [GDPR](https://www.talentry.com/gdpr) - Careers # Recruit like a Marketer: Why you need personas – and how you get there ![](https://www.talentry.com/hs-fs/hubfs/2020_Blog_Label_MasterClass_shutterstock_370416890.png?width=600&height=300&name=2020_Blog_Label_MasterClass_shutterstock_370416890.png) ![Nathan Jefferson](https://www.talentry.com/hubfs/Nathan%20normal%20blue.jpg) [Nathan Jefferson](https://www.talentry.com/resources/blog/author/nathan-jefferson) September 02, 2021 We all agree that the first step to attracting the right type of talent is knowing your target group. Marketers have been dealing with this challenge for ages – which is why recruiters can benefit a lot from their expertise. And why we have invited Adele Revella, author of the best-selling book Buyer Personas and founder of the Buying Persona Institute. In our RecruitingCONNECT Masterclass, Adele shares her personal experience and insights about the importance of understanding the buyer’s candidates and the journey to persona creation. # Contents [1.](https://www.talentry.com/resources/blog/why-you-need-candidate-personas#Anchor_1)[Why is it crucial to know your candidate personas?](https://www.talentry.com/resources/blog/why-you-need-candidate-personas#Anchor_2) [2.](https://www.talentry.com/resources/blog/why-you-need-candidate-personas#Anchor_2)[Why listen to our RecruitingCONNECT Masterclass with Adele?](https://www.talentry.com/resources/blog/why-you-need-candidate-personas#Anchor_3) [5. Get on-demand Masterclass!](https://www.talentry.com/resources/blog/why-you-need-candidate-personas#a3) ### Why is it crucial to know your candidate personas? The cost of a bad hire is subjective, but it’s claimed that with lost productivity and rising recruitment costs, a mid-level manager can cost a business around £142,000. Personas play an important part in understanding the type of people that will fit into your organization. How to do it? Involve the best people in your team who are naturally inquisitive; who understand the core values of your company, and who score high empathy. Sounds strange to you? Join Adele and me and learn how the South American Airlines recruiting team has a clear mindset of the persona they are looking for and understand the airline’s hiring criteria in order to select the right people for their team. ### Why listen to our RecruitingCONNECT Masterclass with Adele?   #### Adele shares some incredible insights about why you need personas and the journey to persona creation. You will learn - why it is not just about demographics - how to uncover the challenges of your ideal audience - how to optimize your candidate journey - and what role your team can play in this game While this sounds like a lot of work, finding the perfect fit leads to the company’s success which benefits both: the candidates and the company. > *If you want to learn from one of the leading experts on persona marketing, [listen to our free RecruitingCONNECT Masterclass](https://www.talentry.com/resources/webinars-and-events/masterclass-candidate-personas/?hsLang=en)with Adele Revella!*   ![Talentry Webinar Masterclass Tom Peters Social Chain](https://www.talentry.com/hubfs/Talentry%20Webinar%20Masterclass%20Tom%20Peters%20Social%20Chain.png) #### [**Talentry Masterclass "Creating Recruitment Influencers"**](https://www.talentry.com/resources/webinars-and-events/masterclass-recruitment-infuencers/?hsLang=en) Tom Peters, Head of Influencer Marketing at Social Chain, on why advocacy starts with the application ... [Watch free on-demand session now!](https://www.talentry.com/resources/webinars-and-events/masterclass-recruitment-infuencers/?hsLang=en) **Latest Blogs** #### [Real decision-making aid or disastrous cliché – How useful is the cover letter?](https://www.talentry.com/resources/blog/real-decision-making-aid-or-disastrous-cliche-how-useful-is-the-cover-letter?hsLang=en) #### [The answer comes later: Why pre-recorded video interviews make recruitment more successful](https://www.talentry.com/resources/blog/why-pre-recorded-video-interviews-make-recruitment-more-successful?hsLang=en) #### [Talentry Explainer: What is Talent Relationship Management?](https://www.talentry.com/resources/blog/what-is-talent-relationship-management?hsLang=en) ## More Stories we think you will like ![Talentry Blog 3 Success Factors for Employee Referral Programmes](https://www.talentry.com/hubfs/2021_Blog_Mitarbeiterempfehlungen_shutterstock_1419806084-1.png) #### [Employee referrals: Three success factors that boost your recruitment](https://www.talentry.com/resources/blog/three-success-factors-for-employee-referrals?hsLang=en) Compatibility with all relevant social media platforms, comprehensive analytics and a reward system that is ... [Read the blog article now!](https://www.talentry.com/resources/blog/three-success-factors-for-employee-referrals?hsLang=en) ![Talentry Blog target group specific talent sourcing ](https://www.talentry.com/hubfs/2021_Blog_Active_Sourcing_nach_Zielgruppen_shutterstock_1097199620-1.png) #### [You need to know the candidate in order to convince them](https://www.talentry.com/resources/blog/target-group-specific-talent-sourcing?hsLang=en) People in highly sought-after groups are inundated with interchangeable job offers. Their reaction to such ... [Read the blog article now!](https://www.talentry.com/resources/blog/target-group-specific-talent-sourcing?hsLang=en) ![Talentry Blog Personio Interview Candidate Relationship Management](https://www.talentry.com/hubfs/2021_Blog_interview-success-story-personio_shutterstock_741463537-1%20(1).png) #### [Personio links its applicant tracking system with Talentry CRM](https://www.talentry.com/resources/blog/interview-personio-growth-with-candidate-relationship-management?hsLang=en) Personio is growing extremely fast. This means employing a lot of top talent ad hoc. To make strategic ... [Read the interview now!](https://www.talentry.com/resources/blog/interview-personio-growth-with-candidate-relationship-management?hsLang=en) ![Talentry Blog Silver Medalist Candidates and Recruitment CRM](https://www.talentry.com/hubfs/2021_Blog_SecondBestKandidaten_shutterstock_174448655.png) #### [Why second-choice candidates are not second best](https://www.talentry.com/resources/blog/second-choice-candidates-in-candidate-relationship-management?hsLang=en) At the end of the hiring process there can only be one person – at least for the current vacancy. But because ... 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