Recruitment marketing platform, Talentry, today announced the appointment of Yvonne Riedel as Vice President of People. Riedel joins from ProSiebenSat.1, the leading German entertainment player with a strong e-commerce business, where she was Senior Vice President and focused on employer branding and recruitment.
An early adopter of Talentry in her role at ProSiebenSat.1, Yvonne was directly involved in the digitalization of the company’s employee referral programme in 2013. In this role, she successfully used Talentry’s software platform for recruitment, but also formed strong relationships with the company’s management and employees.
Yvonne Riedel explains her motivation as follows: “Companies have to change their recruitment mindset considerably if they want to survive. That’s why Talentry, as a driver of change in this field, appealed to me. The role represents a great platform for me to help shape the recruitment practices of the future.”
Carl Hoffmann, managing director and founder of Talentry, comments: “Talentry is in a strong growth phase, and having the right employees on board is crucial for our future expansion and product development. Yvonne Riedel will consolidate our positioning as an employer of choice and enhance our talent management and we look forward to her playing an important role as we move into our next phase.”
Before joining ProSiebenSat.1 Media SE, Yvonne Riedel worked in employer branding and sourcing at the consulting firm EY and in personnel marketing at Mercedes-AMG. She holds a diploma and a Master of Business Administration from Steinbeis University of Applied Sciences in Berlin and is a trained business mediator.